Refining The Specialist Centre Brand & Subsidiary brands

Project Proposal

Designer-in-Residence (DiR)

Welcome.

At No Agency, we understand the importance of refining and maintaining strong, cohesive brand identities.

The Specialist Centre houses multiple brands, each requiring individual attention while ensuring alignment with the overarching identity of The Specialist Centre itself.

To support this, we propose a Designer-in-Residence (DiR) agreement, starting with One Month of dedicated on-site design support every Wednesday from 9:00 AM – 4:00 PM*.

This structured yet flexible approach ensures consistent, high-quality creative direction, efficient project execution, and strategic brand refinement.

*This day and time block are dependant on the clients availability

Your brand is the single most important investment you can make in you business

Scope

THE SPECIALIST CENTRE BRAND REFINEMENT

This DiR provides hands-on creative support, working directly with your Business Development Manager to ensure strategic alignment, efficient execution, and high-impact brand development.

Key areas include:

Brand Identity Refinement & Strategic Positioning

To elevate the impact and recognition of The Specialist Centre and its sub-brands, we will implement a comprehensive brand refinement and strategic framework that ensures clarity, consistency, and differentiation across all touchpoints.

  • Visual Identity Enhancement – Strengthening the distinctiveness of each sub-brand while maintaining a cohesive visual language under The Specialist Centre umbrella, ensuring clear differentiation and brand equity.

  • Brand Architecture & Positioning – Refining the relationship between the umbrella brand and its sub-brands to create a structured, scalable, and compelling brand ecosystem.

  • Comprehensive Brand Guidelines – Developing and refining brand guidelines to establish long-term consistency across digital, print, and environmental applications.

  • Integrated Marketing Strategy & Calendar – In collaboration with your BDE, we will craft a tailored marketing strategy and execution plan that aligns The Specialist Centre and its sub-brands, balancing unified messaging with individual brand identities to maximize engagement and market impact.

This approach will ensure that The Specialist Centre is positioned as a leading authority in its field while empowering each sub-brand to maintain its unique presence and appeal.

 

Graphic Design & Collateral Development

To ensure a strong and cohesive visual presence across all touchpoints, we will develop high-quality marketing and communication materials that align with The Specialist Centre and its sub-brands. This will include:

  • Comprehensive Marketing Collateral – Designing and updating a suite of branded materials, including brochures, flyers, signage, business cards, presentation decks, and digital assets, to enhance brand communication and visibility.

  • Custom Social Media & Digital Assets – Developing engaging, on-brand graphics optimized for social media platforms, websites, email campaigns, and digital advertising to drive audience engagement and brand awareness.

  • Internal & External Communication Support – Providing design and layout expertise for reports, proposals, newsletters, and other key communications to maintain a professional and polished brand presence.

  • Print & Digital-Optimised Deliverables – Ensuring all assets are tailored for both digital distribution and high-quality print production, meeting the specific requirements of each brand within The Specialist Centre ecosystem.

By crafting visually compelling and strategically aligned materials, we will reinforce brand consistency, enhance audience engagement, and elevate the professional image of The Specialist Centre and its sub-brands.

 

On-Site Creative Consultation & Execution

To streamline the creative process and ensure seamless brand execution, we will provide hands-on, on-site design support tailored to the evolving needs of The Specialist Centre and its sub-brands. This will include:

  • Embedded Collaboration & Strategic Guidance – Working directly with your team to assess, prioritize, and execute design tasks efficiently, ensuring all creative outputs align with brand objectives and marketing strategies.

  • Real-Time Creative Direction – Offering immediate feedback, strategic recommendations, and design solutions to enhance the effectiveness of marketing materials, digital assets, and branded collateral.

  • Agile Design Execution – Delivering rapid turnarounds on high-priority and urgent design needs, minimizing bottlenecks and maintaining brand consistency across all touchpoints.

  • Adaptive & Scalable Support – Adjusting creative workflows based on campaign demands, seasonal priorities, and brand evolution, ensuring a flexible yet structured approach to design execution.

This approach ensures that The Specialist Centre benefits from a highly responsive, strategically aligned, and seamlessly integrated creative process, empowering all brands to operate efficiently while maintaining a strong and consistent identity.

Investment

Based on your detailed briefing if sounds like you’re in need of a creative powerhouse in your corner:

[ Designer-in-Residence (DiR) ]

Our Designer-in-Residence (DiR) service lets us embed ourselves in your business for one to three months.

Whether it’s tackling your to-do list, leading a design project, or supporting your team during a big campaign, we’re here to help.

As part of this service, we bring our full professional setup, including a Mac and display, ensuring a seamless workflow within your space.

On-site design support, for 1 x month to begin with

Wednesday from 9:00 AM – 4:00 PM.

A$1200.00 Weekly

FAQ’s

  • Font licenses, printing costs, custom photography, specialty website plugins, domain names, email management and IT support are a few of the things that we cannot include up front - we will always be transparent with these costs. Additional website requirements or anything out of scope will always be approved by you before purchasing.

  • Definitely!
    We work with a number of professional printing presses that offer trade rates, so we are more than happy to assist in your printing process at no extra cost.

  • We offer payment plans on any project over AUD 5000. A deposit is required to book your project into our calendar. The remaining payments are broken up across the project timeline so that you can confidently invest in your business with ease.
    We are more than happy to dicuss an udeal break up of amounts with you

What Now?

We will leave you with this detailed document for your review and consideration as you contemplate embarking on your brand journey with us.

Upon your decision to proceed, we require acceptance of your quote and terms, to secure your position in our calendar.

 

If you have questions…

Let's chat!

Thanks Belinda,

Learn more about us in the next few pages

We’re an independent design studio specialising in developing impactful brand identities. 


Solving problems with creativity and creating considered visual solutions for forward-thinking brands.

We specialise in collaborating with founders (like yourself) to build brands that become the talk of the town by intertwining strategic thinking with strong design. People often say our work is bold, charismatic and oozes personality –  so we think this is our specialty.

We're in the business of keeping things lighthearted, honest and giving the people what they want, which is why the below doesn’t beat around the bush and quickly lists what we do and what we charge. But, we’re here to convince you that our studio is so much more than a list of services and a number on a page, and by the end of this scroll we hope you want to work with us because you feel we are right up your alley and would be a good fit for your project - not just because the price is right.

Our capabilities include brand identity, strategy, direction, packaging, and websites – covering everything in between. Whether you operate an e-commerce shop, provide creative services, run a not-for-profit, or are an emerging start-up, as long as you’re a nice person who’s ready to give it a good crack, you’re welcome in our world.

No Agency, led by Tess Maguire with over 15 years of industry experience, operates independently and collaboratively with a network of external creatives. Embracing our small-team philosophy, we proudly eschew traditional agencies, preferring to chart our own, less pretentious course.

 

Trusted by the likes of :

The Surf Yamba

Mister Zimi

a beauty

Brisbane Radiology

Alpha H

Essa

The Surf Yamba Mister Zimi a beauty Brisbane Radiology Alpha H Essa

OUR APPROACH

 

Shoes off, feet first, we're welcoming, forward- thinking, and we love flexing our imagination muscles.

We don't follow a strict set of systems, and we're mostly shooting from the hip.

We keep our minds wide open, always eat our lunch before lunchtime, never take ourselves too seriously, and trust that a shitty idea is usually followed by a good one.

CAPABILITIES

Our capabilities include brand identity, strategy, direction, packaging, and websites - and everything in between.

Whether you operate an e-commerce shop, provide creative services, run a not-for-profit, or are an emerging start-up, as long as you're a nice person and ready to give it a crack, you're welcome in our world.

You can find some of our case studies

BRAND IDENTITY

Our bespoke signature service, distinct style and what we are proudly known for (and, most likely the reason you're here). Creating a cohesive identity is the cornerstone of brand triumph.


Incl. 30-min Clarity Call, Mood boards, 1 x Wordmark Logo, 1 x Submark Logo, Colour Palette,Typeface Suggestions, Instagram Branding, PDF Brand Guidelines, 2 x Collateral Pieces + 2 x Revisions

BRAND STRATEGY

Bringing clarity to your big plans and putting pen-to- paper for your brands' future. Your strategy and narrative drives your identity by honing in on your story, purpose, point of view and USP


Incl. 1:1 90 min Strategy Session & Workshop +PDF Strategy Deck (which will turn into your Brand Guidelines) + 1 x Revision

WEBSITE DESIGN

Ready to invest in digital-home that sells while you sleep? Or are you looking for a scroll-stopping website to increase conversion of your services? Either way, we offer both custom and semi-custom options to suit your budget and timeline.


Custom quoted per project.

BRAND REFRESH

Everything in our brand identity - except the logo suite, because you already have that. Aimed specifically at evolving founders that are feeling pulled towards a new audience through a refreshed brand strategy and visual language.


Incl. Mood board, Colour Palette, Typeface Suggestions, Instagram Branding, PDF Brand Guidelines, 2 x Collateral Pieces + 2 x Revisions

PACKAGING

You've poured your blood, sweat and tears into formulating and creating the *perfect* product, now let's do the same for the packaging. On a crowded
shelf, we make sure your packaging turns heads, walks off shelves, and creates unboxing moments. Are you ready to become the most sought-after product in your industry? If so, step this way.


Custom quoted per project.

MONTHLY RETAINERS

Opting for a monthly design retainer is akin to securing a dedicated design ally for your small business. It's your ticket to a consistent, cost-effective approach to your design needs, providing flexibility, quick turnarounds, and priority service. Plus, it's a long-term love affair that lets you plan your design moves strategically. Say goodbye to your long to-do list, and hello to spending more time on what you love.

Minimum commitment 3-months. Limited spots.

DESIGNER IN RESIDENCE

DiR let's us dive headfirst into your business on a ful- time basis, but without the long-term commitment. Whether you have a never ending list of things to-do, want us to lead a particular design project, or help your team with a big campaign. Bring Ally into your team for as short as one-month, or as long as three-months.

By Application. Limited spots

SOCIAL MEDIA SUITE

Your Instagram profile is the face of your brand, and is often the first place your audience will go to do a 'vibe check. Overcome posting-paralysis by getting us to design custom templates to help you post confidently and consistently, with engaging and on-brand content.


Incl. Grid Strategy, 5 x Grid Posts, 3 x Carousels, 4 x Story/Reel Covers, Tutorial Video + 1 x Revision. Delivered via Figma or Canva (+ $250)

HOURLY RATE SERVICES

For everything else that doesn't come under the usual banners. We're talking miscellaneous brand collateral, merch design, launch posts, proposal documents, business cards, menus, illustrations, email design templates or pitch decks - you name it. Plus, all our No Agency clients receive a 'mates rates' discounted hourly rate.